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Research papers

The missing link

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV showed only 20% of commercial airtime is watched...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs
Company: GfK
June 23, 2005
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Citation

Faasse, Engels, Moorman and van Meurs (2005a, June 23). The missing link. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-missing-link


Research papers

Listen and pay attention!

This paper describes the development of a new research method that defines the qualitative processing of radio ads in quantitative terms. The authors conducted the research to learn more about how ads are processed by the audience, in addition to the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Nicole Engels, Bas de Vos
June 14, 2002
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Citation

Engels and de Vos (2002a, June 14). Listen and pay attention! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/listen-and-pay-attention-